Potential Patients are Searching Online for Your Services!
Did you know that according to the Pew Research Internet Project, “72% of internet users say they looked online for health information within the past year.” Also, “7% of online health seekers say they began their last session with a search engine such as Google, Bing, or Yahoo and the most commonly-researched topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals.”
Our goal at MedCenterDisplay is to help our hospital clients be more “discoverable” online using the most advanced online marketing techniques including hospital search engine optimization (SEO). We want to ensure that when potential patients are looking online for the services you provide that they find your healthcare organizations first. We do this through the following services, many of which have added marketing benefits than just a boost in online visibility.
• Website Optimization (SEO)
• Content Creation
• Online Listing Management
• Online Reputation Management
• Mobile Website Development
• Social Media Marketing
• Search Engine Marketing (PPC)
• Online Video Production
Every month we work on your website optimization. This can include custom written content for multiple website pages including META Titles and Descriptions, updating technical items like XML sitemaps and/or ensuring all your website links, images and forms continually work. Website updates can be made as needed by our team (assuming we have website access) or passed to your staff for approval and implementation. Website optimization also includes off-site work such as search engine submissions, monthly link building and adjustments for search engine algorithm changes.
The Online Solutions team at MedCenterDisplay will create a custom piece of online content for your hospital every month. This can be a 300 to 500 word blog post that is uniquely written for your hospital or a customized infographic image. Topics of blogs and infographics include health tips, information on procedures, check-up reminders and more. Our team can work hand-in-hand with your staff to create topics or work autonomously.
Online Listing Management
One of the most important pieces to Search Engine Optimization for hospitals and healthcare organizations is Online Listing Management (OLM). It is the process of updating your hospital listing in as many online directories as possible. Online directories can range from national services like YellowPages.com, Yelp.com and Google+ Local, to smaller niche directories centered around a geographic location or specific service. One of the biggest issues we’ve seen with many hospital clients is discrepancies in the addresses and phone numbers listed for hospital offices or physicians in a majority of the online directories.
As part of our service, we use multiple techniques to update and optimize listings for your hospital or its physicians in up to 300 online directories. We do many by hand and also use large directory distribution networks to ensure the correct name, address and phone numbers are listed and consistent, ensuring your hospital stands out throughout the local directory ecosystem. This process can take months so it’s important to begin updating and optimizing your online directories as soon as possible to improve your overall online marketing impact.
Check the current status of your online listings using our directory scanning tool, www.MedCenterDisplayScan.com.
Online Reputation Management
We have developed proprietary systems to help boost more positive reviews for your hospital from your actual patients while also preventing negative reviews. As part of this service, we also monitor and report about online reviews to you including pointing out any online reviews that may need your attention.
Website Development & Mobile Website Development
We specialize in custom website development for healthcare providers. Our basic websites include custom designs, custom website copy, contact forms, maps, downloadable patient forms and mobile responsiveness. Google has stated that 50% or more of searches done on mobile devices are for local services. This can include searches using phone apps such as Google Maps, Yelp or Apple Maps (SIRI). Google has also stated that websites not having a mobile solution may not be shown in search results when searches are using mobile devices. That’s why our website development services include mobile versions of your website that can list all of your locations along with simple “Click-to-Call” and “Directions” buttons.
Our Search and Social service includes set-up and custom designs for up to four social media accounts (Facebook, Twitter, Pinterest, Google+). A unique post will be written for your hospital each week and posted to your four social media accounts for a total of four posts a week and sixteen posts a month. One of those posts will include a link to your monthly blog post/infographic as described previously. Other posts may include reminders about specific services you are offering, upcoming events, highlighting staff or hospital accolades, or curated content that would be of benefit to your social media followers.
Search Engine Marketing, Pay-Per-Click & Lead Generation
Pay-Per-Click (PPC) is one of the quickest and easiest ways to grow your patient base. Studies have shown that 81% of people click on a sponsored link (PPC) when looking for health information. Google reports that 57% of the Boomer generation have searched online for health information with 73% clicking on sponsored links from paid search marketing campaigns. Our ppc management services for hospitals and healthcare organizations include in-house Google certified experts who have worked specifically in the healthcare marketing field for over six years. Our healthcare PPC campaigns are not limited to just Google. We create custom campaigns to run in the sponsored sections of Bing and Yahoo search engines, display networks, retargeting and even Facebook advertising.
Custom Video Production
If a picture is worth a thousand words, a video is worth a million. It’s a great way to personally show your patients who you are, what you offer, and why you are their best choice. With MedCenterDisplay’s video services for medical, you can benefit from the personal touch of a video with service overview videos, patient testimonials and physician profiles. Our videos offer full flexibility to embed on your website or use elsewhere – you own the video once completed – no licensing fees or long term cost.
All of our hospital online marketing services include monthly reporting which summarizes all the different products listed above. Reporting includes an email summary of your campaign along with specific details about each service and any requests or recommendations we may have.
We have worked for many years to create the most optimal online marketing services for hospitals. Our techniques have been shown to boost online search traffic to hospital websites and online directory listings by more than double, and boost online reputation from two to three stars up to four to five star averages.
We are happy to take a look at your current website and provide a free report on how you could improve your optimization, online marketing and discoverability. Please click below to get your free online optimization report.